What should I make of a Canton agent with almost no online reviews but a long list of referrals?

Direct referrals carry more weight than a large volume of online reviews, since referrals come from people the agent actually helped and are harder to manufacture than a public review count. A Canton agent with few reviews but a long referral list may simply work more through repeat clients and word of mouth than through review platforms, which says little about actual results. Ask that agent, or Joel Boss, for a list-to-sale price ratio on recent Canton closings to check the results directly.