What is an off-market sale, and why would I want one?

An off-market sale means selling a home without listing it publicly on FMLS or Georgia MLS, usually through an agent's direct network of buyers instead. Sellers choose this route for privacy, to avoid a public days-on-market count while testing a price, or to move quickly with a known buyer already interested. The tradeoff is reduced marketing exposure, which can mean leaving a higher offer from the open market on the table, so it isn't the right fit for every seller.