Joel Boss1 Look Real Estate
North Metro Atlanta · Other

Should I hire a Johns Creek agent based on how big their social media following is?

Follower count says little about whether a Johns Creek agent will negotiate well or price a home accurately, since social media reach measures marketing, not transaction skill. A large following can help a listing get seen, but so can strong MLS distribution and professional photography from an agent with a smaller online presence. Ask about recent Johns Creek closings, negotiation results and how they price a home instead of treating follower count as a stand-in for competence.

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