How does Joel Boss sell a Cumming new construction townhome for top dollar?

Joel Boss prices a Cumming new construction townhome against what the builder's own recent closings in that development actually sold for, not the builder's published list price. Marketing highlights upgrades, lot position and any features the builder's standard package does not include, since those details separate one unit from an identical floor plan next door. Timing the listing against the builder's remaining inventory also matters, because an active builder incentive on a competing unit changes what a resale needs to offer to win.