An agent told me they can get my Roswell listing on over 100 websites. Is syndication a real differentiator?

Syndication to many websites is standard practice today, not a unique advantage, since nearly every Roswell listing entered into FMLS or Georgia MLS automatically feeds out to the same major real estate portals. Joel Boss focuses marketing conversations on what actually differs between agents: pricing strategy, photography quality and how aggressively a listing gets promoted beyond the basics. A large website count alone tells you very little about an agent's actual skill.